Know About Search Engine Optimization
Complete History of SEO
- 1995 – Yahoo Launches its Web Directory
- 1998 – Google Launches, DMOZ launches this same
year
- 2000 – Yahoo Drops Altavista, Uses Google’s
Algorithm
- 2001 – PageRank is showed to users through the
toolbar
- 2005 – NoFollow Tag Introduced
- 2009 – Google
Introduces Caffeine Algorithm, a major shift in SEO.
- 2009 – Bing and Yahoo Merge
- 2011 – Panda Algorithm Update. A major step in the
history of SEO
- 2012 – Penguin Algorithm Update
SEO (Search Engine Optimization)
SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural” listings
on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages
and other content such as videos or local listings are shown and ranked based
on what the search engine considers most relevant to users. Payment isn’t
involved,
Organic traffic
Web traffic which comes from unpaid listing at search engines or directories is commonly known as "organic" traffic. Organic traffic can be generated or increased by including the web site in directories, search engines, guides (such as yellow pages and restaurant guides), and award sites.In most cases the best way to increase web traffic is to register it with the major search engines. Just registering does not guarantee traffic, as search engines work by "crawling" registered web sites. These crawling programs (crawlers) are also known as "spiders" or "robots". Crawlers start at the registered home page, and usually follow the hyperlinks it finds, to get to pages inside the web site (internal links). Crawlers start gathering information about those pages and storing it and indexing it in the search engine database. In every case, they index the page URL and the page title. In most cases they also index the web page header (meta tag) and a certain amount of the text of the page. Then, when a search engine user looks for a particular word or phrase, the search engine looks into the database and produces the results, usually sorted by relevance according to the search engine algorithms.
EDITORIAL SEO
By now most
editorial sites are employing basic SEO best practices in the newsroom but how
many are taking full advantage of every opportunity?
To be successful
an editorial staff needs to do more do more than just optimize headlines and
title tags; there are a wide range of editorial SEO tactics that need to be
employed.
- Optimize for
relevant, popular keywords – this is the tactic that most newsrooms
focus on, typically in a reactive manner. First content is created then
the key page elements (title tag, headline, URL, image attributes, etc.)
are optimized to improve keyword focus. Keyword research tools like the Google
AdWords Keyword Tool
or WordTracker are used to
determine the best terms to optimize for. It is a fundamental part of
editorial SEO but it is only the beginning.
- like sports
and entertainment it works in other areas too (see Search Trend
Optimization for Evergreen Content).
- Integrate
with social media efforts – social media is having an increasing
impact on search engine visibility as the engines incorporate more social
signals into their ranking algorithms. A spike in social activity around a
particular piece of content will directly and indirectly lead to greater
exposure in search, so it is important to coordinate editorial production
and content promotion through social media. As I covered in my post on Twitter tips
for publishers
the goal is have new content surface in news search, real-time search and
social search all around the same time, all of which helps with regular
Web search visibility too.
- Use tools
for content ideas and planning – Keyword and research and trend tools
are not just for optimizing content that has already been created; they
are also a good resource for new content ideas. An editorial staff can map
out the keyword universe around a particular topic or story and make sure
that all aspects are being effectively covered by the site. This can then
be blended into both short and long-term editorial planning. There are a
number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as
enterprise-level options like Hitwise and ComScore
Marketer.
Other sources include looking at Google Instant results and even the Google
Wonder Wheel.
A site’s own analytics reporting and the search queries data in Google
Webmaster Tools will provide further insight into current coverage and
performance as well as opportunities for expansion and improvement.
- Package
content to maximize ranking potential – it doesn’t matter how
compelling or keyword-focused a piece of content is if its format is not
conducive to SEO success. Articles and blog posts are fairly straightforward
but other types of content can create challenges. Over-use of galleries is
a common issue as this can result in pages with too little content to be
effective search landing pages, or content buried too deep to attract
inbound links. Conversely covering too many topics in a single page format
splits keyword focus and makes it difficult to compete for any of the
targets. And graphic-intensive or interactive formats may leave the
engines with little to use in understanding what the content is about.
When it comes to content packaging there is a balancing act that needs to
be achieved between business objectives, user experience and
search-friendliness. Editors and producers should evaluate format options
on a case-by-case basis.
- Make effective use of linking – most publishers aren’t shy about internal and cross-networking linking. Go to any content site and you’ll see plenty of navigation, tout, related and recirc links in a variety of forms and locations. But many sites are not making good use of inline editorial links, which tend to have greater SEO value (see #5 in All Links are Not Created Equal from SEOmoz). That’s where the editorial staff comes in; their ability to incorporate useful, appropriate links within content is a powerful tool. This kind of curated approach is much more effective than automating the process. Building some form of suggested link functionality into the CMS is a good idea but the editorial staff should decide what links to include and where.
At the center of
all this is quality content; without that none of these tactics matter. However
it is equally true that simply creating quality content is not enough. To
succeed today content needs to be effectively targeted and optimized for search
and social.
Natural traffic
Type-in traffic describes when visitors type the exact domain
into their browser rather than reaching the page via a search engine or other
means. Type-in traffic is also known as “direct navigation“ and
refers to the most valuable type of traffic coming to a parked page.
Organic search engine traffic is generated when an internet user clicks
on a link displayed in search engine results, such as those provided by Google
or Yahoo!
If your
domains receive high-quality, natural traffic, and you are interested in making
the most of your portfolio, check out Sedo's award-winning Domain
Parking Program. Domains receiving other
types of traffic may not be able to benefit from domain parking with Sedo.Expired traffic: f a domain was formerly a developed website, the traffic that was originally linked to the site is also considered natural.
Selecting search engine optimisation
for promoting your business on the internet, one must knows the ultimate
benefits of seo campaign.
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