What is Search Console? Google webmaster now called Search Console
Never heard of the Google Search Console? That’s OK — neither had anyone else before May 20, 2015, when Google officially rebranded Google Webmaster Tools as “Google Search Console.”
Google Search Console is really the basic free tool you must be using. It provides a wide range of tools for diagnosing issues on your site, and it’s used by everyone — from those just starting to consider search engine optimization to the most experienced technical SEO auditors.
Google Search Console allows you to not only diagnose the problems on your site but also to report the actions you have taken to solve some of those problems directly to Google so there is a clearer understanding between you two. Although there have been some criticisms of the limits to the data they provide as far as both depth of data and the amount of time data is retained (90 days for search traffic data) Google continues to add new features to the search console.
Many of you will already be familiar with some of the data that Google provides such as back link data, country targeting, indexation levels, keywords, crawl errors, crawl statistics, sitemaps, etc. some of the newer features Google has added are: fetch as Google, mobile usability, and search analytics.
- Fetch as Google. As Google has improved its ability to render the JavaScript and other technologies, there can be some confusion as to what parts of your page Google can see correctly and which it can’t. This feature allows you to submit your URL to see either the code or the content that users and Googlebot can see.
- Mobile usability. As Google started taking the mobile usability into account toward a site’smobile search rankings in April 2015, they began providing webmasters with data as to which of their pages were not mobile friendly and specific issues they had with each page.
- Search analytics. This is the new version of Google’s “search traffic” report. It adds additional data to what they used to report and makes it more obvious as to how to segment the data. Much of this data (though not all, such as “search queries”) is also available through Google Analytics. Google now offers the ability to look at Google organic search traffic from the perspective of the query which drove the visit, organic landing pages, country of origin, devices, search type (web, image, and video), and date range (up to the 90 day max) and see that data in terms of clicks, impressions, click through rate, or average ranking position
Source:- http://searchengineland.com/tools-tools-everywhere-seo-tools-worth-time-222123
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