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Google has announced that in the coming weeks, it will launch a system allowing people to request nude and explicit images of themselves posted without consent from appearing in Google’s search results. This move will help with the “revenge porn” issue, where upset partners post images to degrade someone they were with. It’s an issue that’s especially likely to be done to women. Google wrote of the new policy today   in a blog post : We’ve heard many troubling stories of “revenge porn”: an ex-partner seeking to publicly humiliate a person by posting private images of them, or hackers stealing and distributing images from victims’ accounts. Some images even end up on “sextortion” sites that force people to pay to have their images removed. Our philosophy has always been that Search should reflect the whole web. But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women. So going forward, we’ll honor r...

The Google update from yesterday was a core ranking change, something Google does throughout the year. This was not Panda-, Penguin- or HTTPS-related.   Yesterday, I   reported   on some SEO chatter around a possible Google update. Google has confirmed with us that this was an update to the core search algorithm and nothing related to the   Panda algorithm   that we are   expecting   to see updated shortly. In addition, Google told us to expect core search algorithm updates in the future as they continue to work on making search quality better. Google sent us this statement: This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board. This echoes a similar statement Google sent us back with what we coined the   Google Quality Update , so I wouldn’t be surprised if what some of the SEO community no...

Every once in a while, a new source of traffic will become all the rage. It’s like finding a new oil deposit. For a time, it’s kept a secret, but as soon as it becomes known, everyone wants a piece of it. Reddit has become the latest oil deposit. Marketers everywhere are trying to leverage the massive platform to build brand awareness and drive traffic to their websites. For example, Ryan Luedecke was able to use Reddit to make $2,200 in revenue for his new beef jerky company. But for every Ryan, there are many more who can’t seem to grasp how to harness the power of Reddit. The good news is, it’s not that hard…at least not as hard as everyone is making it out to be.  What Reddit is and why marketers should care about it Reddit.com is a website that was started in June of 2005. Despite being just 10 years old, it is currently one of the biggest sites on the Internet. Its global Alexa rank is 30. I’ll get into more specific details soon, but the gist of Reddit is th...

It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap. Below, in reverse chronological order, is a list of major brands that have been hit by Google penalties over the years for various reasons. Some violations weren’t even intentional. 10) Rap Genius & Links For Tweets Rap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said   Google would investigate Rap Genius . On Christmas Day,   Rap Genius was penalized by Google  a...