Google Penguin 3.0 Update ready to launch on 17-oct-14

Google Penguin 3.0 Update ready to launch

A Google representative has confirmed what has been the subject of much speculation over the weekend — a Google Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year.



On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction!

At this time, few details are available from Google other than the fact that an update was rolled out. What percentage of search results it’s expected to affect is still unclear at this time. However, that doesn’t mean SEOs can’t do their own digging and retrieve their own data.

Here’s The Reaction So Far
This afternoon on Twitter, Moz’s Cyrus Shepard published a collection of screenshots showing data from various SEO reporting tools:




Strange data indeed, as some reporting stations are showing sharp inclines, some are showing sharp declines, and others aren’t showing much of a fluctuation at all.

Is there a possibility that this iteration of Penguin is eluding the SEO volatility tools? Russ Jones of Virante has speculated as much: Read more at http://www.searchenginejournal.com/google-confirms-penguin-3-0-update-heres-reaction-far/118404/