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Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago. Barry Schwartz  on December 1, 2014 at 11:48 am 937 MORE Google has confirmed with us that the shifts and changes  reported  throughout the industry on Thanksgiving day  were a result of the  Penguin 3.0  refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.” The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear. The Penguin...

This is a topic that nobody seems to want to commit to answering. The truth is there are many great SEOs, working hard and getting great results, but at the end of it, some clients aren’t as happy as they should be. There could be plenty of reasons why this is the case, but one of the most common factors is the reporting. From my experience reports are an often overlooked element of the service, which can lead to a fairly high dropout rate of clients. The reports should be a way of showing the impact that your work is having on their business – if it doesn’t do this, why should your client get on board with what your doing? So what should you include in your reports? This isn’t a definitive guide – far from it, but this should give you a starting point (especially if you are new to performing seo for clients). Project Overview A nice way to start a report is to highlight the objectives of the project, which ensures that the client is reminded why they are investing in SEO. Typical ...

Avid Google Analytics users will no longer have to rely on browsers or the iPhone only app for their data consumption. No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The first iteration of the app was launched in July of this year . The iPad version of the app includes the same features as the previous app: real-time analytics, unique visualizations but in an optimized view perfect for the tablet format. For more information see the official Google+ post announcement or download the app in the App Store. Source:- http://marketingland.com/google-releases-ipad-version-official-google-analytics-app-106077  

Google announced a new feature available in Google Webmaster Tools on 29th-oct-14 for tracking your mobile usability issues. The new report is named the Mobile Usability report and it is available at google.com/webmasters/tools/mobile-usability within Google Webmaster Tools. The tool will show you common usability issues with your mobile site, so that you can fix them and improve your mobile experience for your users. The specific errors the report shows are flash content (which they issue warnings for), missing viewport meta-tag for mobile pages, tiny fonts that are hard to read on mobile, fixed-width viewports, content not sized to viewport, and clickable links/buttons too close to each other. John Mueller from Google’s Webmaster Trends Analyst team based in Zurich said they “strongly recommend you take a look at these issues in Webmaster Tools.” Why? He doesn’t mention any ranking signals but it does seem based on Google’s back talk, mobile UX will be a ranking signal in Go...

Google Penguin 3.0 Update ready to launch A Google representative has confirmed what has been the subject of much speculation over the weekend — a Google Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from Google other than the fact that an update was rolled out. What percentage of search results it’s expected to affect is still unclear at this time. However, that doesn’t mean SEOs can’t do their own digging and retrieve their own data. Here’s The Reaction So Far This afternoon on Twitter, Moz’s Cyrus Shepard published a collection of screenshots showing data from various SEO reporting tools:...

In an interesting turn, Indian e-commerce company Infibeam has announced launch of a new generic top level domain name dot-triple-O or .OOO. Offering a TLD for registrations is probably a first for any eCommerce company in world (as far as we know). In a press release, Infibeam has said that they have become first technology company from India to launch a generic top level domain (GTLD). the domain will be made available for corporations and general public worldwide through global channel partners with whom Infibeam has already signed Registry Registrar Agreements (RRAs). The sunrise period (a time during which owners of trademarks may register their domain name containing the owned mark.) has started on 22nd September and will run for month after which from 24th October general public will be able to book their domains. The domain name registrations market has been steadily rising over the years. Currently there are over 153 million top level domains registered across the wo...

What is Google Analytics Benchmarking? Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics. Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information. Alternatives for benchmarking have always been available, based on toolbar tracking or proprietary stats vendors for example, but those that used Google Analytics benchmarking reports loved the feature for its simplicity, the fact that it was perceived to be well informed, and of course it was free. Well, as announced on the Google Analytics blog today, this ever popular feature has been revived. For those that opt in to anonymously share their data, version one of the new implementation is being rolled out to all Google Analytics Universal users, with promises of much more to come in the future. How this helps Benchmarking should be...

Best Wordpress Plugins for ECommerce sites SEO WordPress is still the world’s most popular content management system (CMS), with over  74 million sites  using the platform as a base. Far more than just a blogger’s favorite tool, WordPress has become the CMS of choice for millions of small business owners and sole proprietors. The popularity of WordPress is in part attributed to the wealth of fantastic plugins available. Additionally, one of the most popular areas of focus serves millions of ecommerce sites. If you can dream it, there’s probably an ecommerce plugin that can help you execute it. Because of the seemingly endless choice of plugins for online stores out there, many webmasters suffer from information overload. If you’re looking to cut through the clutter and find the best of the best, you’ve landed in the right place. Shopping Carts and Currency Plugins The most integral part of your ecommerce site is by far the shopping cart. If the purchase process doesn’t funct...

What is the link disavow tool? The tool allows you to disavow unnatural inbound links for a domain verified in your Google Webmaster Tools. Specifically you can ask Google to ignore links you do not control if you believe they could be harming your website’s rankings. “ If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.” What are inorganic links? Google uses links as one of their ranking signals and they want them to occur naturally. Paid links, link exchanges or other types of link manipulation are considered ‘inorganic’ or ‘unnatural’. How did I end up with inorganic links? You may have created some yourself or perhaps your SEO company did. In some cases even third parties can create unnatural links for you. This can happen as part of random spam / content scraping, reputation  management spam or deliberate attempt at much debated concept of ‘negative SEO’. Exampl...

People that succeed with SEO do two things very  well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you’re probably wondering: “How do I find SEO strategies that actually work?” Well today I’m going to make it easy for you. All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below. You ready? Let’s do this. Note:   Pick up the free bonus checklist  that will show you how to quickly execute these strategies. Includes 2 bonus techniques not found in this post. 1. Find Broken Link Building Opportunities on Wikipedia Broken link building has it all… Scalable. White hat. Powerful. There’s only one problem: finding broken links is a HUGE pain. That is, unless you know about a little-known wrinkle in Wikipedia’s editing system. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right awa...