What is history of Google Penguin Update?
The first Google Penguin update was implemented on April 24, 2012,
though it was not publicly identified as Penguin until the 26th.
Penguin was meant to be a smaller-scale update than Panda, affecting
only three percent of English-language queries.
Shortly after the initial implementation of Penguin #1, many webmasters cried out about unfair traffic loss. Google created a feedback page for two purposes. It allowed webmasters to report black-hat sites that still maintained high rankings, and it allowed webmasters who felt their sites were penalized unfairly to receive reconsideration.
The second Penguin update occurred on May 25, 2012. It continued the anti-black-hat strategies of the original Penguin, while processing many of the requests made via the feedback form. This generally improved the accuracy of the ongoing Penguin initiative.
For several months, Google warned users that the next Penguin update would be a major shake-up of the industry. Instead, they rolled out Penguin #3 on October 5th, a minor update that affected less than .3 percent of queries. The SEO industry breathed a sigh of relief, though larger updates continued in other initiatives, including Panda.
The fourth Penguin update, labeled by Google as Penguin 2.0, rolled out on May 22 of 2013, and was the first Penguin update of the year. It was another relatively minor update, though Google has not released the exact details of what it targeted. Research into the evidence suggested that it was targeted at the page level rather than implementing site-wide penalties for entire domains.
Another Penguin update is undoubtedly forthcoming, but there is no announced date for its implementation.
Shortly after the initial implementation of Penguin #1, many webmasters cried out about unfair traffic loss. Google created a feedback page for two purposes. It allowed webmasters to report black-hat sites that still maintained high rankings, and it allowed webmasters who felt their sites were penalized unfairly to receive reconsideration.
The second Penguin update occurred on May 25, 2012. It continued the anti-black-hat strategies of the original Penguin, while processing many of the requests made via the feedback form. This generally improved the accuracy of the ongoing Penguin initiative.
For several months, Google warned users that the next Penguin update would be a major shake-up of the industry. Instead, they rolled out Penguin #3 on October 5th, a minor update that affected less than .3 percent of queries. The SEO industry breathed a sigh of relief, though larger updates continued in other initiatives, including Panda.
The fourth Penguin update, labeled by Google as Penguin 2.0, rolled out on May 22 of 2013, and was the first Penguin update of the year. It was another relatively minor update, though Google has not released the exact details of what it targeted. Research into the evidence suggested that it was targeted at the page level rather than implementing site-wide penalties for entire domains.
Another Penguin update is undoubtedly forthcoming, but there is no announced date for its implementation.
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