5 Times Google Penalized Itself For Breaking Its Own SEO Rules
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again. Below, a look back on times when Google took action against itself. FYI, this is a companion piece to our related story on Marketing Land today: 10 Big Brands That Were Penalized By Google . Be sure to also check that out. And now the list, counting backwards chronologically…. 5. Chrome & Paid Links One of Google’s big sins is when people buy links in hopes they’ll generate better Google rankings. However, Google found itself buying links as part of a campaign to promote its Chrome browser . The links were obtained as part of a video campaign that was run involving two different...
