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Showing posts from May, 2015

Google Maps Breakthrough: Search And Navigation Without A Connection

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Offline functionality coming later this year and to iOS too. 975 MORE Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline. This is intended for anyone without a data connection or with a weak or inconsistent one. So it will be great for travelers who don’t want to pay international data charges or don’t want to get a local SIM card. But more importantly it’s for developing markets and places in the world where data connections are unreliable. Offline turn by turn directions will rely on GPS. And while there have previously been offline digital maps, including a modest prior effort by Google and a more extensive one by Nokia, this is a breakthrough. That’s partly because of its scope and the fact that it doesn’t require the user to download the map or a section of th...

The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

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Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us. It’s not your imagination. Google’s results have changed since the beginning of this month , and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality. Call it “The Quality Update,” if you will. Earlier this month , some publishers began noticing changes to Google’s search results. We had asked Google if this due to a Panda Update or any other type of update, but Google replied no . Since then, more reports came in, with the change even being dubbed the “Phantom Update” because something did seem to have happened, even if Google wasn’t acknowledging it. Now Google has. After more follow-up this week, the company told Search Engine Land that while no spam-related update had happened, there were changes to its core ranking algorithm in terms of how it processes qual...

Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months

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Bing has   announced   they will be introducing their own version of mobile friendly ranking signals in the upcoming months. With that, Bing explained how they determine if a web page is mobile friendly, when they will add the mobile friendly label to your site and what tools they have to help webmasters ensure their sites are mobile friendly. Unlike Google, Bing has not specified a date for when the mobile friendly algorithm will launch. Instead, Bing is taking a slower approach to it, in order to make sure to get webmaster feedback along the way. Bing team told me that they are doing this in order to better communicate the changes, over time, before it happens, to reduce potential anxiety with this change. Bing has seen a shift in the mobile space in the past year and has focused their efforts over that time in building out mobile friendly factors for Bing mobile search. Bing Mobile Friendly Tag Last month, we discovered Bing testing the display of the   Bing mobile ...