How To make Best SEO work Reports for your client?
This is a topic that nobody seems to want to commit to answering. The truth is there are many great SEOs, working hard and getting great results, but at the end of it, some clients aren’t as happy as they should be. There could be plenty of reasons why this is the case, but one of the most common factors is the reporting. From my experience reports are an often overlooked element of the service, which can lead to a fairly high dropout rate of clients. The reports should be a way of showing the impact that your work is having on their business – if it doesn’t do this, why should your client get on board with what your doing? So what should you include in your reports? This isn’t a definitive guide – far from it, but this should give you a starting point (especially if you are new to performing seo for clients). Project Overview A nice way to start a report is to highlight the objectives of the project, which ensures that the client is reminded why they are investing in SEO. Typical ...
