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SEO and SEM: Two Names for the Same Thing? By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them. I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone. The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two. Search Engine Marketing I see SEM as a rather broad term. It's ev...

      There are Three Type Of S.E.O 1.White Hat S.E.O 2.Black Hat S.E.O 3.Gray Hat S.E.O White hat SEO White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site. Successful white hat SEO is slower than black hat SEO and is an ongoing process. Examples of white hat SEO techniques Content Researching relevant keywords, both short ail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup (for example, heading tags) so tha...

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Top Effective Off Page SEO Strategies - 2015 Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO .  Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.   1). Community Creation in Social Networking Sites Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an onl...

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