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Google says a Panda refresh began this weekend but will take months to fully roll out. Google tells Search Engine Land that it pushed out a   Google Panda   refresh this weekend. Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately. The last time we had an official Panda refresh was almost 10 months ago:   Panda 4.1   happened on September 25, 2014. That was the 28th update, but I would coin this the 29th or 30th update, since we saw small fluctuations in   October 2014 . As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly. Google said this affected about 2%–3% of English language queries. New Chance For Some, New Penalty For Others The rollout means anyon

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After the recent rash of   map vandalism   and other map mischief that caused Google to shut down Map Maker, the company is   getting ready to reopen it . Simultaneously Google is instituting a new moderation procedure that will rely more heavily on community moderation than on in-house Google personnel. Google observed in support of the new approach, “We have come to the conclusion that of all the defenses available to keeping our maps clean, the interest of a community of well-intentioned users, is among the most reliable and fast.” Google announced today that the tool will see a phased reopening, starting early next month. Google will also be seeking “qualified Regional Lead candidates” to moderate edits. Some edits will still need be reviewed and approved by Google operators, however most of Map Maker will now be community moderated. Google adds that community moderation may delay implementation of edits somewhat. However the company says it’s responding to long-standing comm

You can grow your blog in two ways: Get more traffic. Do more with the traffic you have. In my opinion, you should do both even though most people focus on the first option. Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert. One of the best ways to see how well you’re using your traffic is to look at your  bounce rate . The average bounce rate across all industries is about 45% . Bounce rates just for blogs are usually higher  as illustrated in the image above. But that’s just the average. Some sites have bounce rates in the 20s, while others have bounce rates in the 80s. If 4 out of 5 visitors leave your site immediately, there’s a problem—likely  multiple problems .  Compare that to a 20% bounce rate (1 in 5 visitors leaving without interacting). This lower bounce rate means that you would only need a quarter of the traffic  of the other site to get the same engagement results. There are many w

Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations. Brands and large, multi-location businesses are horrible at local SEO. That is a bit of a generalization, of course, but it certainly represents my experience working with larger multi-location businesses in the U.K. If you have a recognized brand with a local presence, your general authority should make ranking in local search results somewhat easier; yet all too often, this is not the case. The purpose of this post is to outline the key areas for brands, franchises and multi location businesses to focus on for local search success. Why Is Local SEO Important? Why should you care about local search visibility? What’s in it for you? According to BrightLocal’s Local Consumer Review Survey 2014 , 92% of consumers used the internet to find a local business in 2014. And that number is likely growing — a recent Google report n

Hackers use PDF documents to inject links and keywords and -- through cloaking techniques -- scam searchers to go to other web sites. Sophos, an IT security company, has uncovered a case of Google search spam involving “hundreds of thousands” of cloaked PDF documents with links that redirect human users to suspicious websites. It’s similar to the long-running type of hacking/spamming that involves placing HTML-based web pages on hacked websites, but in this case involves placing PDFs. The technique may not be necessarily new, but Sophos documented cases where the PDF content is ranking highly in Google’s search results. The company informed Google about this technique, but decided to publish their findings after not hearing back from Google. We also reached out to Google early this morning and have not heard back. Sophos said they think this technique works because “Google implicitly trusts PDFs more than HTML.” Honestly, we are not so sure how true that stat

RevenueHits is another good  Google Adsense alternative. It was founded in  2008, and is  owned and operated by MyAdWise Ltd(Israli Company). RevenueHits is the best network for publishers who want to generate more revenues with state of the art Contextual & Geo targeted Ad Serving technology. The best thing about RevenueHits is that they provides self-services for publishers and advertisers, where any webmaster can come and get tags and start making money. Similary, advertisers can come and buy very high quality traffic. They pay on Net30 basis via Wire,Paypal and Payonner. Their minimum payment threshold is just $20. If you want to take your website or blog’s income generation to the next level, you should definitely  give RevenueHits a try

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go Not indexed.   Earlier this year, Google gained access to Twitter data  thanks to a new deal between the two digital giants. However, initial findings showed that Tweets were being indexed at a very low rate, with just 0.6% of Tweets indexed in February. As the Twitter deal has begun to roll out , Google has begun to index far more Tweets according to a report from Stone Temple Consulting . From February to June, Stone Temple found a 466% increase in Tweets indexed within the first seven days. In February, just 0.6% of Tweets were indexed and last month that number shot to 3.4%. While these increases are promising, there is still more than 96% of Tweets that aren’t indexed. Similar to previous findings , Google still has a major bias towards Twitter accounts with a high follower account and more so to those with a higher “Social Authority.” In the full report, Sto